NASIRI

- 200 Lexington Ave Rm 711, New York, NY 10016

For New York’s interior designers, architects, and homeowners with a discerning eye for quality, NASIRI stands as a beacon of artisanal excellence in the world of floor coverings. Located within the prestigious New York Design Center (NYDC), NASIRI is far more than a conventional rug store; it is a specialized showroom and studio celebrated for its commitment to high-end, hand-woven rugs. The inventory beautifully bridges the gap between ancient textile artistry and contemporary design needs, featuring a stunning collection of Oriental rugs, custom pieces, and exquisite flatweaves that are considered works of art.

The core of NASIRI's appeal lies in its dedication to merging rich Persian heritage and centuries-old weaving traditions with modern aesthetic sensibilities. Every rug in the showroom is the result of meticulous craftsmanship, often handmade by expert artisans across continents using premium organic materials and natural dyeing processes. This commitment to quality and ethical production has earned the business high praise, including recognition as New York City's Best Custom Rug Studio by a respected industry publication.

Customers consistently highlight the deeply personalized and educational shopping experience. Shoppers do not merely buy a rug; they invest in a piece of art with a history and a soul. The owners of this family business are noted for their kindness, style, and expertise, guiding clients—who often feel like family—through a selection process that is enjoyable, informative, and never rushed. This level of service is crucial when selecting a piece that is designed to anchor a space and become an enduring heirloom.

Whether you are searching for a contemporary statement piece, a faithful custom recreation, or an antique masterpiece to complete your New York home, NASIRI offers a curated selection that speaks to luxury, longevity, and design integrity.

NASIRI is strategically situated in the heart of the New York Design community, ensuring easy access for design professionals and Manhattan residents. The showroom is located in a high-profile, central Midtown location:

• Address: 200 Lexington Ave Rm 711, New York, NY 10016, USA

The location is on the 7th floor, Suite 711, of the New York Design Center (NYDC), affectionately known as '200 Lex'. This building has been the premier resource for fine furnishings and decorative accessories for nearly a century. While the NYDC is traditionally 'to the trade,' consumers are welcome to visit showrooms like NASIRI. The central location provides excellent connectivity via multiple subway lines, including the 6 train at 33rd Street and easy access from Grand Central Terminal.

Specific accessibility features ensure that all clients can comfortably navigate the showroom:

• Wheelchair accessible entrance to the building and showroom.
• Wheelchair accessible seating within the showroom area.

It is important to note that the parking available near the NYDC is paid street parking, which is typical for this busy Manhattan district. However, the convenience of visiting a vast, consolidated resource like the NYDC, which also includes a café and other amenities, offsets the typical Manhattan parking challenge.

The services provided by NASIRI are tailored to meet the exacting standards of luxury clientele and the trade industry, focusing on customization and quality assurance:

• Custom and Bespoke Rug Creation: The studio’s specialty is creating made-to-order rugs. Clients can specify endless options for size, color, weave, texture, and design, ensuring a piece that perfectly suits their interior vision.
• Antique Sourcing and Curation: The showroom maintains a deep inventory of Oriental, antique, and vintage rugs, including rare Persian pieces, flatweaves, and collector-grade items, curated with expertise by the owners.
• In-Store Shopping and Viewing: Clients are invited to the physical showroom for a hands-on experience, allowing them to see, touch, and feel the luxurious materials and exquisite craftsmanship of the hand-knotted pieces.
• Designer Collaboration and Trade Services: NASIRI provides specialized, high-level service to interior designers and architects, acting as a trusted partner for large-scale, conceptual, or demanding projects.
• In-Home Viewing/Trial (Client-Reported): Based on customer testimonials, the team often allows clients to take a rug home to ensure it is the perfect fit for their space before committing to a final purchase.
• Wi-Fi Access: Complimentary Wi-Fi is available for convenience during consultations and design meetings.
• Flexible Payment Options: The store accepts various forms of payment, including Checks, Credit cards, and Debit cards.

NASIRI distinguishes itself within the competitive New York luxury market through several key highlights:

• Award-Winning Custom Studio: Recognized as New York City's Best Custom Rug Studio, highlighting their superior capabilities in creating unique, high-quality, made-to-order pieces.
• Artistry Over Mass Production: Every rug is a testament to authentic, centuries-old Persian craftsmanship, hand-knotted by master artisans using premium materials like New Zealand Merino wool and natural dyes.
• Family Business Integrity: Clients consistently praise the ownership for their sincerity, knowledge, and personalized, ethical approach to sales, which fosters trust and often leads to repeat business.
• "Work of Art" Quality: The quality is so high that customers describe their purchases not merely as floor coverings but as owning a "work of art" that can last for generations.
• Design Center Prestige: Its presence in the New York Design Center places it at the epicenter of the city's design industry, making it a go-to resource for world-renowned design professionals.
• Diverse and Rare Inventory: The collection includes a vast array of styles—from abstract and modern designs to tribal and classical Oriental carpets, ensuring that the perfect rug exists for both traditional and contemporary interiors.

For all inquiries, including booking a showroom appointment or discussing a custom project, clients can use the following contact details:

• Address: 200 Lexington Ave Rm 711, New York, NY 10016, USA (Located in the New York Design Center)
• Phone: (212) 532-6777
• Mobile Phone: +1 212-532-6777

Choosing NASIRI is an investment in unparalleled quality and a commitment to genuine artistry, which is paramount for high-end New York interiors. What makes this showroom uniquely worth choosing is the combination of the product's intrinsic value and the exceptional customer experience. The rugs are made with an integrity and longevity—often taking up to nine months to produce—that transforms a functional item into an artistic legacy, something that can be passed down through generations. Customers who have owned a NASIRI rug for years continue to attest to their enduring beauty and craftsmanship.

The outstanding service, described as "old school service, with sincerity, charm and honesty," is a rare find in the modern retail landscape. The team’s deep knowledge allows for a consultative approach, ensuring that the final piece is not just aesthetically pleasing but is also culturally and materially authentic. Whether a client is a first-time high-end buyer or a veteran design professional, NASIRI’s ability to flawlessly execute a custom vision—blending colors, textures, and patterns to match a specific room's design—makes it the definitive choice for those who believe that the foundation of a truly elegant home begins with a masterfully crafted rug.

NASIRI

200 Lexington Ave Rm 711, New York, NY 10016, USA