American Flooring Direct Introduce
For New Jersey homeowners and business operators looking to upgrade their living or commercial spaces, the foundation of a great renovation starts with the floor. American Flooring Direct, located in the charming coastal community of Manahawkin, NJ, stands out as a premier home goods store with a dedicated specialization in all things flooring. Serving the Manahawkin, Long Beach Island (LBI), and greater Ocean County areas, this small, locally-focused business is your one-stop shop for exceptional floor coverings, expert guidance, and professional installation.
More than just a retailer, American Flooring Direct operates as a comprehensive Flooring store and a trusted local contractor for installation services. They eliminate the hassle of coordinating between a salesroom and a separate installation team, offering a streamlined, start-to-finish solution. Their commitment to quality is evident in their wide variety of products, from plush, high-fashion carpets to durable, beautiful wood and laminate flooring. This focused approach ensures that New Jersey residents receive expert, knowledgeable service tailored to the unique demands of coastal and suburban homes.
Choosing a specialized dealer like this for your home goods—specifically your flooring—is a choice for peace of mind. The staff’s deep product knowledge allows them to guide customers through the large variety of options available, selecting the perfect materials that suit a specific lifestyle, budget, and design vision. For instance, a coastal home may require specialized waterproof or resilient flooring to handle the humidity and beach traffic, a solution they are uniquely qualified to provide as local experts.
Customer testimonials consistently highlight the positive experience, noting great work ethic, timely installation, and a superior clean-up process. One customer enthusiastically mentioned working with Franklin, noting the crew’s efficiency: “Our floors were done in a day. Demo, installed and clean up and all furniture back into position.” This level of professionalism and efficiency is exactly what New Jersey residents expect from a top-tier local service provider. The fact that the crew handled all aspects, including hauling away the waste, speaks volumes about their commitment to a hassle-free, full-service approach.
They carry high-quality brand names such as Alexander Smith, Legendary Beauty, and American Showcase, and offer a wide selection of products including area rugs, ceramic/porcelain tile, luxury vinyl (LVT/LVP), and laminate. By being a member of the Carpet One Floor & Home national buying group, this small business manages to blend local, personalized attention with the purchasing power and warranties of a large network, ultimately benefiting the local New Jersey consumer.
American Flooring Direct is ideally situated to serve both year-round residents and seasonal homeowners in the Southern Ocean County area. The location is strategic, offering convenience right off the main thoroughfare in Manahawkin.
- Physical Location: The store is easily found at 516 E Bay Ave, a main access point in the Manahawkin commercial district, near the bridge to Long Beach Island.
- Address: 516 E Bay Ave, Manahawkin, NJ 08050, USA. This central position makes it a practical destination for residents from Barnegat, Tuckerton, Waretown, and the barrier island communities.
- Accessibility: The business is committed to serving all members of the New Jersey community by offering essential accessibility features, including a wheelchair accessible entrance and a wheelchair accessible parking lot.
As a leading home goods store specializing in floor coverings, American Flooring Direct provides a full suite of products and services, ensuring a smooth and successful renovation project.
- Installation Service: Professional, expert installation for all types of flooring sold, often completed quickly and efficiently by dedicated crews, as highlighted by customer reviews.
- Carpet Store Services: Sales of a massive variety of carpet styles, colors, and textures, including products from respected manufacturers.
- Wood and Laminate Flooring Supplier: A full inventory of hardwood, engineered wood, and high-quality laminate options to suit any decor and budget.
- Other Floor Coverings: Sourcing and sales of durable materials like Luxury Vinyl Plank (LVP), Luxury Vinyl Tile (LVT), ceramic, and porcelain tile.
- Delivery Service: Convenient delivery options for purchased materials right to your New Jersey home or project site.
- Consultation and Measurement: Expert in-store consultation and professional measurement services to ensure an accurate order and perfect fit.
- Flexible Payment Options: Acceptance of major Credit cards and Debit cards for easy purchasing.
This small business has built a strong reputation in the New Jersey flooring market by focusing on quality products, professional service, and exceptional customer assurances.
- Lifetime Installation Guarantee: The confidence in their workmanship is backed by a Lifetime Installation Guarantee, ensuring that any installation-related issues will be corrected at their expense, a significant protection for homeowners.
- Confidence Warranty Programs: They offer unique warranties, such as the 'Confidence Warranty' where, for some products, they will replace your floor if you don't love it within a set number of days after installation (Confidence Plus™ is common among affiliated stores).
- Dedicated, Experienced Staff: The small business model ensures customers work directly with knowledgeable and patient professionals like Franklin, who are focused on a personalized experience rather than high-pressure sales.
- Full-Service Project Management: From selection to demo, installation, furniture moving, and debris haul-away, the team handles the entire process, minimizing disruption to the homeowner’s life.
- Top-Quality Brand Selection: Offering the highest quality styles and brands, they ensure customers have access to durable, aesthetically pleasing products that will last.
Residents in Manahawkin and the surrounding New Jersey communities can reach American Flooring Direct for sales, service, or to schedule a consultation at their showroom:
Address: 516 E Bay Ave, Manahawkin, NJ 08050, USA
Phone: (609) 597-7551
Mobile Phone: +1 609-597-7551
What makes American Flooring Direct the clear choice for your next home improvement project in New Jersey is the unique combination of small-business customer service and large-scale assurance. You are not just buying a floor; you are investing in a complete, guaranteed solution. Choosing a dedicated Flooring store means you benefit from staff that truly understands the product performance required for high-traffic areas, pet-friendly homes, or moisture-prone beach houses. The professional installation crews, which are lauded in reviews for their efficiency and quality of work (doing a "superb job"), are complemented by the powerful Service Guarantee, including a Lifetime Installation Warranty. This assures New Jersey users that their investment is protected long after the installation is complete. Their accessible Manahawkin location, combined with the full spectrum of floor coverings—from a simple Carpet store purchase to complex Wood and laminate flooring supplier projects—makes them an invaluable, trustworthy, and highly recommended partner for creating beautiful, lasting homes along the Jersey Shore and throughout Ocean County.
American Flooring Direct Details
From the business
- Small business
Service options
- Delivery
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Installation service
- Service guarantee
Payments
- Credit cards
- Debit cards
- Credit cards
American Flooring Direct Photos

American Flooring Direct Location
American Flooring Direct
516 E Bay Ave, Manahawkin, NJ 08050, USA
American Flooring Direct Reviews
showroom
★ 5★ 4★ 3★ 2★ 1Very satisfied with the large variety of flooring options available in their showroom. The staff was great to work with and the Installation was done right and in a timely manner. Any issues were quickly addressed.Highly recommend American Flooring.
July 31 · PhilWould highly recommend American Flooring Direct. We worked with Franklin and from start he was excellent. Our floors were done in a day. Demo, installed and clean up and all furniture back into position. Now we did have some cleaning that we did but not to bad. They had a 4 man crew and did an exceptional job and hauled away all the waste. Love our new floors.
April 21 · Jean M.We highly recommend American Flooring Direct! My husband and I couldn’t decide on what to do with our existing floors. They were discolored & badly scratched. We thought we had no other option but to replace them, but we liked the size & character of the original wood planks. After looking at many different styles & colors, we still couldn’t decide on what to do.AFD suggested we refinish our existing floors. At first, I was reluctant because I heard of the horror stories of the dusty mess & smell after sanding existing floors, but WOW, was I pleasantly surprised!The crew were professional & courteous! They did a fantastic job! There was virtually no dust & zero chemical smell. The floors look absolutely amazing! We are so happy! Thank you!
June 08 · Elena MarieI haven't had my floors installed yet, but I have been working with Shari and she has been great. My project is not large or expensive, but she has still made me feel like it's important.
August 20 · Amanda GrahamHave worked on and off with Greg and his team for over 10yrs. His prices are fair and the quality of his products and install are exceptional. Sherry in the showroom is welcoming and informative. If you need floors this is the place to go!
February 23 · Ryan Yoder
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