Genrose Flooring (Floor Decor)

- 234 Middle St, Middletown, CT 06457

For Connecticut homeowners embarking on a renovation or remodeling project, the term "home goods store" takes on a deeper meaning when searching for the foundational materials that define a space. Genrose Flooring, often operating under the name Floor Decor, is not a place for small knick-knacks, but rather a premier design destination in Middletown, CT, specializing in the essential, high-quality, long-lasting elements of your home: stone, tile, and all types of flooring. Since 1988, this small, women-owned business has built a formidable reputation by providing a massive selection of superior products coupled with impeccable service and expert installation.

What truly sets Genrose Flooring apart is their deep-seated expertise and comprehensive service model, which positions them as an invaluable partner for both residential and commercial projects across Connecticut. The business is built on a foundation of quality materials—from imported natural stone slabs and thousands of tile options to durable carpet and luxury vinyl planks. They operate out of the expansive Galleria Design Center, offering customers a "one-stop-shop" experience for various home design needs, and their commitment to excellence is frequently highlighted by loyal customers. When you choose Genrose/Floor Decor, you are opting for decades of experience, in-house design consultation, and craftsmanship that is truly "superb," as noted by delighted clients.

Strategically located in Middletown, Genrose Flooring (Floor Decor) offers convenient access for customers in Central and Southern Connecticut, situated easily off of I-91. Their location within the Galleria Design Center allows customers to visualize their entire project—from flooring and stone to cabinetry and lighting—all in one visit.

The address for this comprehensive home design resource is:
Address: 234 Middle St, Middletown, CT 06457, USA

The business prioritizes an inclusive and welcoming environment for all visitors, ensuring that the showroom experience is comfortable and seamless. Accessibility features include:

• Wheelchair accessible entrance
• Wheelchair accessible parking lot
• Wheelchair accessible restroom
• Wheelchair accessible seating
• Wi-Fi available for customer use during consultations

Genrose Flooring provides a vast selection of high-end materials combined with the essential installation and support services needed to execute a successful renovation project. They function as a comprehensive specialist for all hard and soft floor and surface needs.

Their specialized services and product categories include:

• Flooring Store: Offering a wide range of floor coverings, including wood, laminate, and luxury vinyl planks (LVP).
• Carpet Store/Supplier: Providing both residential and commercial carpet options, catering to diverse style and durability requirements.
• Tile and Stone Supplier: Extensive inventory of ceramic, porcelain, natural stone (granite, marble, quartzite), and custom handcrafted tiles.
• Countertop Fabrication and Installation: Specializing in stone slabs for countertops, with highly organized and precise installation.
• Installation Service: Professional, expert installation for all materials, including hardwood, luxury vinyl planks, and bathroom and kitchen tile.
• Onsite Services: Offering initial measurements, job assessments, and in-home consultation for project accuracy.
• Custom Fabrication: Capabilities for sandblasting and waterjet cutting to create fully customized tile and stone designs and mosaics.
• In-Store Shopping/Pickup & Delivery: Providing multiple options for material acquisition, from browsing the vast showroom to quick warehouse pickup or scheduled delivery.
• On-Site Design Consultants: In-house experts offering customized guidance to help clients select products that fit their budget, style, and functional needs.
• Hardwood Refinishing: Expertise in restoring existing hardwood floors, in addition to new wood floor sales and installation.

Genrose Flooring (Floor Decor) has earned its reputation in Connecticut through distinct business practices and customer-focused features:

• Women-Owned Small Business: Identifying as a women-owned small business, the company brings a unique perspective and often focuses on the design and customer service aspects, as noted by one of the owners, Janine Geneste, specializing in design consultation.
• Outstanding Workmanship and Professionalism: Customers consistently praise the "impeccable" installation, "expert" and "diligent" install crews (like Fabian and his team), and the overall "outstanding" professionalism received.
• Commitment to Resolution: In the event of minor issues, such as a material shortage, the management (like Mike) is noted for quickly and smoothly resolving the issue with "no questions" asked, showcasing superior customer service.
• High-Quality Material Options: The business is consistently recommended for its "wonderful and high quality" material options, ensuring a lasting and beautiful result for projects ranging from kitchens to bathrooms.
• Service Guarantee: Providing a service guarantee offers homeowners peace of mind, assuring the quality and longevity of their significant home investment.
• Flexible Payment Methods: Offering various payment options including Checks, Credit cards, Debit cards, and NFC mobile payments, making transactions simple and convenient.

To begin your next home renovation project with a trusted Middletown expert in stone, tile, and flooring, please use the following contact details:

Address: 234 Middle St, Middletown, CT 06457, USA
Phone: (203) 403-6364
Mobile Phone: +1 203-403-6364

Choosing Genrose Flooring (Floor Decor) is a choice for unparalleled specialization and integrity in the Connecticut home improvement market. While many large chain stores offer a dizzying array of home goods, Genrose concentrates its over three decades of expertise on the materials that build a room's aesthetic foundation. The positive customer experiences—ranging from "hardwood refinishing" to "luxury vinyl planks" and "bathroom tile install"—demonstrate a versatile yet deep level of skill across various floor and surface types.

What truly makes them worth choosing is the combination of being a locally invested, women-owned small business that operates with the selection power of a large supplier. Their accreditation by the Natural Stone Institute and their custom fabrication capabilities mean they meet the industry's highest standards, offering a bespoke, high-quality solution that is often difficult to find. For Connecticut homeowners seeking flawless installation, superior materials, and a dedicated team that is a "pleasure to work with," Genrose Flooring provides a reliable and highly recommended path to achieving the home of your dreams. They are committed to inspiring excitement and ensuring your long-term satisfaction, making them an excellent investment for your next project.

Genrose Flooring (Floor Decor)

234 Middle St, Middletown, CT 06457, USA