KASTHALL Introduce
For New York residents and the discerning design community, KASTHALL's flagship showroom in the vibrant SoHo neighborhood is not just a place to buy a rug; it is a destination to experience over a century of esteemed Swedish textile artistry. Established in Kinna, Sweden, in 1889, KASTHALL carries a rich legacy of craftsmanship, creating exclusive carpets and floor coverings for private homes and prestigious public spaces worldwide, including palaces of the Royal Court of Sweden. This unique point of interest, categorized as a Rug Store and Showroom, embodies the timeless elegance and robust quality of Scandinavian design.
The New York showroom serves as an interactive gallery where rugs are displayed with the reverence of fine art, allowing visitors to appreciate the exceptional quality, intricate textures, and sophisticated color palettes. Their commitment is to longevity, making all rugs to last a lifetime or longer, a philosophy realized through the meticulous use of only the finest natural and renewable materials, predominantly pure wool and linen.
The flagship store’s location in Downtown Manhattan makes it a highly accessible and centrally located resource for the city's architects, interior designers, and homeowners seeking bespoke floor solutions. Its address places it squarely in the design hub of SoHo, surrounded by other premier showrooms and galleries.
- Address: 29 Howard St, New York, NY 10013, USA
Situated in the heart of SoHo—a neighborhood synonymous with luxury design and creative innovation—the showroom is conveniently reached via several major transit lines. It is a short walk from the Canal Street subway stations, which serve the N, Q, R, W, J, Z, 6, and A, C, E lines, making it easy for clients coming from any of the boroughs. Furthermore, in alignment with a commitment to accommodating all patrons, the premises feature a wheelchair-accessible entrance, ensuring that everyone can experience the KASTHALL collection firsthand. For those planning a visit, it is important to note that an appointment is required, which ensures clients receive dedicated, personalized attention from the expert staff.
KASTHALL’s core services extend far beyond simple retail, offering a complete, high-end design partnership experience for both residential and contract projects.
- Exclusive In-Store Shopping Experience: Offering a beautifully curated physical space where clients can explore vast collections of hand-tufted and woven rugs and experience the tactile quality of the materials, often displayed like works of art.
- Custom, Made-to-Order Rugs: Specialists in creating unique, tailor-made carpets, allowing clients to order rugs in any size, shape, color, and pattern from their extensive archives and current collections, such as the Feather or Anemon lines.
- Onsite Design Services: Providing expert consultation and guidance from their Flagship Store Manager and residential/contract sales managers, who can assist clients in selecting the ideal rug, tailored to specific interior requirements for homes, offices, and historic buildings.
- Commercial and Residential Project Support: Furnishing premium floor solutions for a diverse portfolio of projects, including retail concepts, hotels, restaurants, and private residences, with specific attention to durability and design integrity.
- Flexible Fulfillment Options: Supporting purchases with convenient service options including Delivery to a client’s location, as well as In-store pickup from the New York showroom.
- Modern Amenities and Payments: The showroom is equipped with Wi-Fi for client use during design meetings, and accepts modern payment methods, including Credit cards and Debit cards, for easy transaction processing.
KASTHALL’s unique offerings are rooted in its long history and unwavering adherence to quality and sustainable design principles.
- Unmatched Swedish Craftsmanship: All rugs are still exclusively designed and manufactured in their own factory in Kinna, Sweden, where industrial craftsmanship meets generations of textile expertise, ensuring absolute control over the entire production process from yarn to finished product.
- Natural and Durable Materials: Rugs are made almost exclusively from natural, renewable fibers—predominantly high-quality wool (with 95% sourced from New Zealand) and linen—selected for their lavish feel, inherent durability, and fire resistance.
- Collaboration with Acclaimed Designers: The KASTHALL Design Studio has attracted and collaborated with some of the world's most prominent figures in design and architecture, including Ellinor Eliasson, Gunilla Lagerhem Ullberg (the 'Queen of Rugs'), and Sir David Chipperfield, ensuring a collection of forward-thinking, timeless icons.
- Design Archive as Inspiration: The brand maintains an extensive design archive, acting as a living legacy and source of inspiration for new collections, allowing them to reimagine timeless designs for the contemporary interior world.
- Focus on Longevity and Sustainability: Their high-quality standards and commitment to environmental certifications (such as ISO 14001 and CRI Green Label Plus compliance) ensure the products are not only durable for generations but also environmentally conscious.
The KASTHALL Flagship Showroom in New York invites design enthusiasts and the A&D community to visit and immerse themselves in the brand's world. Since viewing is by appointment, scheduling a consultation ensures dedicated time with a specialist to discuss a project's needs.
- Address: 29 Howard St, New York, NY 10013, USA
- Phone: (212) 421-0220
- Mobile Phone: +1 212-421-0220
Choosing KASTHALL is an investment in unparalleled quality and a celebration of high-end Swedish design for your New York home or business. Customers consistently highlight the exquisite presentation of the rugs, with pieces hanging “like works of art,” and commend the “gracious hosts in a great setting.” This appreciation underscores the fact that KASTHALL delivers an exceptional, luxury shopping experience that respects the artistry of the product and the needs of the client.
For New Yorkers who demand perfection and long-term value, KASTHALL provides custom, made-to-order rugs that are unique, durable, and designed to transcend fleeting trends. From the beautiful, densely tufted wool in the Anemon collection to the woven classics, every KASTHALL rug is a tailor-made piece of textile heritage, ensuring the perfect fusion of Scandinavian functionality and global design sophistication for any interior space in the city.
KASTHALL Details
Service options
- Delivery
- In-store pickup
- In-store shopping
- Onsite services
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible restroom
Amenities
- Wi-Fi
- Wi-Fi
Planning
- Appointment required
Payments
- Credit cards
- Debit cards
KASTHALL Photos










KASTHALL Location
KASTHALL Reviews
Wonderful carpets! Highly recommended.
May 18 · Andreas KällströmRugs hanging like works of art are exquisite. Gracious hosts in a great setting.
October 23 · Vincent Pina
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