Rockdale Rug and Braid Outlet

- 10 Sutton St, Northbridge, MA 01534

For generations of Massachusetts homeowners, especially those throughout Worcester County and the Blackstone River Valley, the search for authentic New England home style, quality flooring, and personalized service has led to one specific destination: Rockdale Rug and Braid Outlet in Northbridge, MA. This unique "point of interest" is far more than just a retail space; it is a specialized destination for soft home furnishings and hard-surface flooring solutions, deeply rooted in the region's textile history. Located within the historic Rockdale Mills complex, the outlet draws customers from across the state and all over New England, offering an unbeatable combination of vast inventory, competitive outlet pricing, and genuinely attentive customer care.

Rockdale Rug and Braid Outlet has built its distinguished reputation by focusing on high-quality, specialty products that are difficult to source elsewhere. Their greatest distinction is their immense collection of beautiful, durable braided rugs, many of which are proudly made in the USA and sourced from a family-run company in nearby Rhode Island. These braided rugs, available in materials like wool, cotton, and eco-friendly polypropylene, are offered in every imaginable shape and size—from small chair pads and runners to impressive 10' x 13' area rugs. This level of specialization ensures that whether you are decorating a cozy colonial in Uxbridge or a modern home in Natick, you will find the perfect texture, color, and style to complement your aesthetic.

Beyond their core rug business, Rockdale has expanded its offerings to provide practical full-service flooring solutions for the modern Massachusetts home. They carry laminate flooring and offer professional installation services, providing a comprehensive solution for customers looking to update their entire home. As one customer noted after a full project, the team was a "huge help" in finding both the right rugs and the right laminate, which they "installed quickly and did a perfect job," making it look like a "brand new house." This combination of specialized home décor and professional installation expertise is what makes Rockdale Rug and Braid Outlet an invaluable resource for local residents. Their commitment to "old-fashioned customer service" ensures that every visit, whether for a single throw rug or a complete home floor overhaul, is met with helpful, non-pressured, and expert guidance.

Rockdale Rug and Braid Outlet is conveniently situated in the heart of the Blackstone River Valley National Historical Park region, making it a pleasant destination stop for shoppers throughout Worcester County and neighboring Rhode Island communities. The store’s location in Northbridge, MA, provides easy access from major regional routes, including Routes 146, I-495, and the Massachusetts Turnpike (I-90).

The store is a key tenant within the revitalized historic Rockdale Mills complex, adding a unique, historical backdrop to your shopping experience.

The precise location is:

10 Sutton St, Northbridge, MA 01534, USA

The outlet is fully committed to accommodating all customers and offers necessary accessibility features:

• Dedicated Wheelchair accessible parking lot to minimize travel distance to the entrance.
• Wheelchair accessible entrance ensuring ease of entry into the extensive showroom space.
• The location is shared with The Curtain Factory Outlet, allowing customers to coordinate two essential parts of their home décor—flooring and window treatments—in a single, convenient visit.

Rockdale Rug and Braid Outlet provides a specialized array of retail products and professional services focused on enhancing home interiors, ensuring that customers receive both quality goods and expert support.

• Full-Service Rug Sales: Offering sales of Area Rugs, Braided Rugs (wool, cotton, polypropylene), Jute rugs, Oriental rugs, Rag rugs, Hook rugs, and specialized Indoor/Outdoor rugs.
• Flooring Sales and Installation: Supplying and professionally installing Laminate flooring, providing a seamless solution for hard-surface floor updates across the home.
• Custom Sizing and Special Orders: Expertly sourcing and assisting with special orders, tracking down samples, and finding hard-to-find items to meet specific customer design needs.
• Matching Accessories and Runners: Specializing in coordinating home goods, including Runners, Braided stair treads (available in any length), Chair pads, and Table runners designed to match their expansive rug inventory.
• Home Décor and Soft Goods Retail: Offering an assortment of complementary items such as Table rugs, Braided trivets, Placemats, Candles, Braided baskets, decorative Wall art, and other unique home accessories.
• Professional Consultation: Providing non-commissioned, helpful advice from experienced staff members like Cathy, who assist customers in selecting the right products and floor pairings to achieve their desired home look.
• Flexible Transactions: Accepting all major payment methods, including Credit cards and Debit cards, for customer convenience.
• Shipping Services: Offering shipping throughout New England and across the country for customers who may not be able to transport larger items.

What makes Rockdale Rug and Braid Outlet a cherished local resource in Massachusetts is its deep product specialization and its unwavering dedication to the customer experience, often cited as the best in the area.

• Braided Rug Authority: The undisputed local leader in high-quality Braided Rugs, offering the largest variety of shapes, sizes (up to 10’ x 13’), and materials, with a significant number of products being Made in the USA.
• Integrated Flooring Solution: Uniquely combines its rug and soft goods inventory with full-service Laminate Flooring sales and expert Installation, allowing for cohesive floor and room design.
• Exceptional, Personalized Service: The staff is widely recognized for offering "good old-fashioned customer service," being "very helpful," patient, and going "out of their way" to ensure customer satisfaction—a level of attention that major retailers cannot match.
• Value and Quality: As an Outlet store, they consistently offer competitive pricing while maintaining high quality, resulting in high customer satisfaction and repeat business from across the region.
• Historic New England Setting: Located in the historic Rockdale Mills complex, shopping here provides a unique, destination-based retail experience tied directly to the industrial heritage of the Blackstone River Valley.
• Practical, High-Quality Materials: Stocks environmentally conscious products like Indoor/Outdoor rugs made from recycled water bottles and pet-friendly Jute rugs with a tight weave, catering directly to the needs of modern homeowners.
• Design Coordination Power: Offers the specific products needed to perfectly coordinate a room, such as matching throw rugs, runners, and stair pads, simplifying the task of achieving a unified design aesthetic.

We encourage all homeowners in Massachusetts and New England looking for specialized flooring or authentic home décor to visit the historic location in Northbridge or contact the store directly.

• Address: 10 Sutton St, Northbridge, MA 01534, USA
• Primary Phone: (508) 234-2882
• Secondary Phone: +1 508-234-2882

For Massachusetts residents, choosing Rockdale Rug and Braid Outlet is worth it because it offers a highly specialized product line and level of customer service that simply cannot be replicated by generic, large-scale retailers. If your renovation or decorating goal includes finding an authentic, durable, high-quality braided rug, especially one made in the USA, this outlet is the definitive source—saving you the time, frustration, and cost of searching through less specialized inventories.

More importantly, Rockdale provides a rare blend of specialty retail and contracting services. The positive customer reviews highlight their ability to handle both the aesthetic (finding the "right rugs") and the structural (installing "laminate flooring quickly and perfectly"). This means that a homeowner can walk in with an ambitious vision—say, installing new laminate in the living room, coordinating it with a new area rug, and then ordering matching stair runners for the entryway—and have one local, trusted vendor manage the entire process, from design selection to professional installation and cleanup. This level of integrated service, combined with their commitment to finding high-quality, hard-to-find items, turns a complex renovation task into a single, pleasant transaction. By choosing Rockdale, you are supporting a valuable local business and gaining access to decades of specialized expertise in fine New England home furnishings.

Rockdale Rug and Braid Outlet

10 Sutton St, Northbridge, MA 01534, USA