Armadillo

- 1133 Broadway #1610, New York, NY 10010

For New York residents and interior design professionals seeking more than just a floor covering, the Armadillo rug store in Manhattan offers a sanctuary of style, sustainability, and unparalleled craftsmanship. Armadillo is not simply a rug store; it is a purpose-led brand specializing in beautiful, handcrafted rugs made from natural and sustainable fibers, including pure wool, jute, cotton, linen, and hemp. Each piece is infused with a rich heritage, created by skilled artisans using traditional, time-honored techniques.

The brand's philosophy, often referred to as "Quiet Living," champions the principles of slow design—emphasizing timelessness, authenticity, and environmental responsibility. This focus on ethical sourcing and production has earned Armadillo the distinction of being the first US and Australian rug maker to achieve B Corp status, signaling a deep commitment to social and environmental performance, accountability, and transparency. By choosing an Armadillo rug, New Yorkers invest in an item of enduring beauty that also leaves a lighter footprint on the earth and contributes to positive social change through the Armadillo Foundation.

The experience of selecting a rug here is highly personalized and supportive, a factor frequently highlighted in customer testimonials. The design consultants, such as Brittany Adams and Betsy Meenan mentioned in reviews, offer "thoughtful insights about colorings and textures" and ensure the process feels "collaborative rather than pressured." This personalized approach is essential in a city like New York, where home spaces are highly curated and every design choice is critical to the final aesthetic. Customers are advised to bring material samples—flooring, paint chips, or fabric swatches—to ensure a perfect match for their unique Manhattan or tri-state area homes.

Every rug in the Armadillo collection is conceived to be a piece of functional art, designed to introduce texture, warmth, and a grounding element to city interiors. Their collections, ranging from the intricate Heirloom styles to the more casual Classic weaves, are built to last for generations, evolving into authentic pieces that tell the story of the home they inhabit.

Armadillo is centrally located in one of Manhattan’s most stylish and accessible neighborhoods, making it a convenient destination for local designers and discerning homeowners:

• Address: 1133 Broadway #1610, New York, NY 10010, USA

The store is situated in the Flatiron District, a neighborhood known for its mix of architectural history and contemporary design studios. This location on Broadway places the showroom within a short walk of Madison Square Park and is easily reached via multiple subway lines, including the R and W trains at 28th Street, the N and Q trains at 23rd Street, and the 6 train at 23rd Street, ensuring excellent public transit access for New Yorkers from all boroughs.

The opening hours for in-store shopping are generally convenient for professionals:

• Hours: Monday – Friday, 9:00 AM to 5:00 PM (Note: Showroom hours may vary slightly; contacting the store to confirm is advisable, especially for trade clients).

In adherence to modern accessibility standards, the location provides a necessary convenience for all visitors:

• Accessibility: Wheelchair accessible entrance.

The showroom setting at 1133 Broadway is designed to be a serene space where customers can immerse themselves in the full range of handcrafted textures and colors, bringing the brand’s “Quiet Living” philosophy to life.

The services provided by Armadillo are tailored to meet the needs of both retail customers and the professional design trade in New York City, focusing on high-quality consultation and logistics:

• In-store Shopping Experience: Providing a calm, non-pressured environment for clients to explore the full range of rug collections, textures, and colorways in person.
• Expert Design Consultation: Offering thoughtful, one-on-one support from knowledgeable staff to guide clients through color selection, texture matching, and appropriate sizing for their space, often working directly with client samples (flooring, paint, fabric).
• Custom Sizing Programs: Access to bespoke services, a crucial offering for uniquely sized New York homes, townhouses, and apartment layouts, allowing rugs to be perfectly tailored to the space.
• Professional Trade Program: Providing exclusive services for interior architects, designers, and decorators, including a dedicated account manager and preferential trade pricing.
• Home Delivery: Ensuring the safe and convenient transport of their high-quality rugs directly to the client's home or project site within the New York area.
• Product Education: Engaging customers with their design philosophy, which emphasizes sustainability, the history of the traditional artisan craft, and the use of natural fibers (wool, jute, hemp, linen).
• Flexible Payments: Accepting major forms of payment, including Credit Cards and Debit Cards.

Armadillo’s unique selling points resonate strongly with the ethical and design-conscious consumer base in New York City:

• B Corp Certified Status: Recognized as a leader in ethical and sustainable business practices, a major highlight for environmentally and socially aware consumers.
• 100% Handcrafted Quality: Each rug is individually hand-woven by skilled artisans, ensuring a unique, high-quality product that retains the integrity of traditional craftsmanship, leading to a product that is "full of soul, like a modern heirloom."
• Commitment to Natural and Sustainable Fibers: Exclusive use of materials like pure wool, jute, and hemp, minimizing the environmental impact and maximizing the natural beauty and tactile softness of the rugs.
• Ethical Production and Social Impact: A dedication to Fair Trade practices and philanthropic efforts, with a portion of profits supporting the Armadillo Foundation, which benefits the education of children in weaving communities.
• "Quiet Living" Design Philosophy: The products are part of a slower design movement, promoting thoughtful, conscious consumption and creating pieces that are designed to last and age gracefully.
• Exceptional Customer Service: Review highlights consistently praise the staff for being "warm, friendly, and genuinely supportive," providing guidance rather than a hard sell, and "navigated the logistics well" for a smooth experience.
• Designer Focus: The New York location serves as a key resource for the interior design trade, offering specialized services and a dedicated environment for professionals to source custom, luxury floor coverings.

For inquiries, trade appointments, and information regarding their exquisite collection, customers can reach the New York showroom team:

• Address: 1133 Broadway #1610, New York, NY 10010, USA
• Phone: (718) 207-9973
• Mobile Phone: +1 718-207-9973

The New York showroom is a vital part of Armadillo's international presence, providing a local hub for their global mission of marrying artistry with accountability. Contacting the team by phone is highly recommended to schedule a dedicated consultation, particularly for custom size orders or complex design projects.

Armadillo is unequivocally worth choosing for the New York consumer who values quality, ethical production, and timeless design over mass-market convenience. In a city where design authenticity is prized, this rug store offers a product with a genuine story and a commitment to conscious living. The rugs are handcrafted to possess an enduring beauty and impeccable quality that will accompany a home through many changes, making them a true investment.

The combination of being a B Corp certified brand—meaning every purchase supports fair labor and sustainability—and the high praise for their supportive, non-pressured sales approach is a compelling reason to choose Armadillo. As one customer noted, the support received helped make the entire carpet selection "a smooth experience." For New York designers and residents who need to perfectly match complex color palettes and require custom sizes for unique spaces, the expert guidance and bespoke product programs available at the 1133 Broadway location provide a superior, high-touch retail experience unmatched by typical rug retailers.

Armadillo

1133 Broadway #1610, New York, NY 10010, USA