Harooni Rugs

- ONLY BY APPOINTMENT, 23 E 31st St, New York, NY 10016

For discerning New York residents, designers, and collectors seeking the finest authentic, handmade floor coverings, Harooni Rugs represents a hidden gem in the city's home goods landscape. Operating as both an Oriental rug store and a major wholesaler, this small, family-owned business offers an inventory depth and pricing advantage that is often impossible to find in standard retail environments. Harooni Rugs specializes exclusively in high-quality rugs, bringing a curated collection of pieces from around the world directly to the New York market.

What truly sets Harooni Rugs apart is their unique, personalized business model: they are ONLY BY APPOINTMENT. This structure is designed to provide every client—whether an individual homeowner or a trade professional—with focused, one-on-one attention, ensuring an unhurried, expert-guided selection process. This commitment to personalized service transforms the often-overwhelming task of buying a high-end rug into an enjoyable and consultative experience. Customers consistently highlight the exceptional service, specifically praising key team members like George, whose "knowledge of inventory and style seems endless" and who is always willing to "go the extra mile."

With a focus on genuine, hand-knotted pieces, including exquisite Persian, Tribal, and modern designs, Harooni Rugs functions as the essential connection between master weavers globally and the sophisticated tastes of the New York City region. They offer a comprehensive solution that includes a vast inventory, expert consultation, flexible purchasing options, and essential post-sale care like rug repair.

Harooni Rugs is strategically located in the heart of Manhattan, making it accessible for clients across the city, yet its operation remains discreet and efficient due to the appointment-only model.

The precise address is:

• ONLY BY APPOINTMENT, 23 E 31st St, New York, NY 10016, USA

Key accessibility details for local New York users:

• The Requirement for Planning: It is essential to note that the store operates strictly by appointment only. This planning ensures that staff, like the highly recommended George, are ready to dedicate their time and extensive product knowledge exclusively to your needs when you visit.
• Transit Convenience: The location is easily reachable via multiple subway lines, including the 6 (33rd Street) and the R/W (28th Street), making transit simple from any borough or transit hub.
• Physical Accessibility: The premises feature a wheelchair accessible entrance, ensuring comfort and ease of access for all clients upon arrival for their scheduled consultation.

Harooni Rugs offers a specialized suite of services tailored to the needs of fine rug buyers, going far beyond a simple retail transaction. Their offerings are designed to support the rug’s life cycle from selection to long-term care.

The core services include:

• In-Store Shopping (By Appointment): Providing a private, focused shopping environment where customers can view the immense inventory with an expert consultant.
• Expert Rug Consultation: Staff provide deep knowledge on inventory and style, helping clients select the perfect rug to match their space, including sending pictures of ideas that may work for a client's space.
• Rug Trial Basis (For Local Clients): Providing the exceptional option of sending rugs on a trial basis to a client’s home, allowing them to see the rug in their actual light and setting before committing to a purchase.
• Professional Repair Services: Offering dedicated repair services to ensure the longevity and maintenance of valuable Oriental and handmade rugs over time, supported by a "carpet doctor."
• Return and Exchange Guarantee: Offering flexible solutions, such as immediate replacement or the option for a repair specialist to assess a piece, ensuring customer satisfaction, as exemplified by a client receiving a new, preferred rug within a couple of days.
• Product Delivery: Coordinating efficient and prompt delivery of the final rug purchase, with one customer noting a new rug arrived "within a couple of days," even during the busy holiday season.

Harooni Rugs' combination of wholesale sourcing and personalized service provides a powerful value proposition for the local New York clientele.

Distinctive features and highlights of this home goods specialist include:

• Wholesaler Advantage: Functioning as a major wholesaler and distributor in the US, they can offer authentic, high-quality handmade rugs at more affordable prices than many traditional New York retail outlets.
• Authentic Handmade Inventory: Their selection focuses on genuine, hand-knotted Oriental rugs, including vast collections of Persian (e.g., Tabriz, Sarouk, Heriz), Tribal (e.g., Baluch, Bokhara), and Modern/Contemporary styles, ensuring a rug for every aesthetic.
• Small Business, Global Reach: Despite being a local small business, they are a significant importer, working directly with master weavers from countries like India, China, and Pakistan, which guarantees authenticity and variety.
• Exceptional Customer Focus (George): The consistent high praise for staff, particularly George, highlights a commitment to kindness, patience, and a willingness to offer dedicated support, which is a rare and highly valued experience in New York retail.
• Service Guarantee: Backing their products with a service guarantee and demonstrating a proactive approach to issue resolution, such as offering postage-paid returns and immediate options for replacement or repair.
• Streamlined Communications: Maintaining excellent communication with clients, including prompt texts with shipping updates, which alleviates the logistical anxiety common to high-value purchases in the city.

To arrange your private appointment and explore the collection of authentic Oriental rugs, please use the following contact details:

• Address (By Appointment Only): 23 E 31st St, New York, NY 10016, USA
• Phone Number: (212) 532-4133
• Mobile Phone: +1 212-532-4133

For the New York homeowner or interior designer, Harooni Rugs is worth choosing because they solve the dual problem of quality and service. In a city saturated with quick, mass-market home goods, Harooni Rugs offers the integrity of a small business specializing in authentic, handmade Oriental rugs combined with the cost-efficiency of a wholesaler. This means you are not just buying a floor covering; you are making an investment in a durable, unique piece of art, often at a better value than can be found elsewhere.

The overwhelming customer satisfaction, particularly regarding the personalized guidance—from having a salesman patiently help a customer find the 'right carpet as per my wife's choice' to the swift resolution of a minor product issue—demonstrates that the store's priority is a wonderful buying experience. If you are seeking a stunning, authentic Persian, Tribal, or Modern rug, and value a dedicated, kind, and knowledgeable expert like George to guide you through a stress-free, appointment-based process, Harooni Rugs provides a top-notch, highly recommended service that truly elevates the high-end home goods purchasing experience in New York.

Harooni Rugs

ONLY BY APPOINTMENT, 23 E 31st St, New York, NY 10016, USA