TSAR Carpets USA

- 99 Madison Ave, New York, NY 10016

For New York City’s elite architects, interior designers, and discerning private clients embarking on luxury residential or large-scale commercial and hospitality projects, TSAR Carpets USA represents the pinnacle of custom flooring solutions. Situated in the heart of Manhattan’s design district, TSAR operates as a global design-led collective, manufacturer, and wholesaler, specializing in creating bespoke, high-quality carpets and rugs. Their philosophy, inspired by the German concept of gesamtkunstwerk (a total work of art), is to create holistic compositions that seamlessly integrate with a project's architectural expression, starting from the ground up.

Unlike conventional carpet stores, TSAR is a vertically integrated company, controlling the entire manufacturing process from sourcing 100% New Zealand wool fleece and spinning yarn to final production in their owned and operated factory in Portugal. This total control allows for unparalleled quality, innovation, and the ability to produce unique, high-performing flooring solutions tailored to the client's exact vision, budget, and performance requirements. They are renowned in the New York design community for their custom capabilities, having their luxurious designs featured in high-profile local landmarks, including the New York Stock Exchange and Equinox’s NYC headquarters, alongside numerous high-end private residences.

The firm balances aesthetic mastery with technical expertise, offering everything from wall-to-wall luxury carpets to customizable area rugs that act as illuminated frames for a space. This makes TSAR Carpets the primary resource for complex, high-end projects that require a product that truly "suits" the space, not just one that merely "fits." They have received international recognition and glowing reviews that emphasize their sophistication, extensive knowledge, and decades of experience in the global textile market.

TSAR Carpets USA's New York Studio is perfectly positioned in a hub for architecture and design professionals, residing at 99 Madison Avenue. This prestigious address places it in the high-traffic, accessible Midtown South area, near the intersection of Madison Avenue and 29th Street. The location is optimal for easy access by interior designers, architects, and trade clients from across the Tri-State area.

Address: 99 Madison Ave, New York, NY 10016, USA

The studio functions primarily as a design consultation space, operating on a professional model:

• Appointment Required: Given the customized, high-touch nature of their service—involving detailed design discussions, material selection, and project specification—consultations require a prior appointment.
• Accessibility: Located in a high-rise building, the showroom is easily accessible via the subway system (near the 6, R, and W lines).
• Trade Focus: The studio is equipped to host design consultations, allowing clients to explore samples, collections, and mock-ups with the in-house design team, who function as project collaborators.

TSAR is structured to act as both a designer's creative partner and a reliable wholesale supplier and manufacturer, offering a robust suite of services essential for sophisticated projects in the New York area.

• Custom Carpet & Rug Solutions:
  • Full Custom Design Service: Collaborate on unique, one-of-a-kind carpets and rugs in any size, shape, or color, ensuring the final piece reflects the client’s precise aesthetic vision.
  • Bespoke Material Specification: Selection of premium fibers, including 100% New Zealand wool, Tencel, and ribbon yarn, with traditional and custom dye patterns.
  • Versatile Manufacturing Techniques: Production of hand-tufted, Axminster woven, knitted, pass-tufted, and printed carpets, tailored for optimal performance in residential, commercial, or hospitality settings.
  • Customization of House Collections: Ability to alter size and colors of existing high-impact modern and classic designs from the extensive TSAR library.
• Professional Trade Services:
  • Wholesale Supply: Direct wholesale pricing and supply model for architects, interior designers, and high-volume commercial projects.
  • Design Consultation: In-house design team consultation using mood boards, sketches, schematics, and floorplan renderings to streamline design development.
  • Installation Service: Professional carpet installation, particularly for complex wall-to-wall and custom-shaped carpets, backed by a Service Guarantee.
• Logistics and Assurance:
  • Reliable Delivery service for projects across the New York metropolitan area.
  • Acceptance of Credit Cards and Debit Cards for convenient payment processing.
  • A Service Guarantee on all supplied products and installation work, ensuring long-term quality and durability.

TSAR Carpets USA stands out in the highly competitive New York design landscape due to its unique blend of artistry, technology, and manufacturing control.

• Unmatched Customization and Quality Control: By owning and controlling the entire manufacturing process at their factory, TSAR maintains total agency over quality, from raw fiber to finished product. This ensures precision, consistency, and the ability to execute highly sophisticated levels of design and color-matching.
• Design-Led Approach: The company views hand-tufting as "painting with fibers," fostering a culture where designers are trained to be product designers who fully understand the medium. This approach results in carpets that are both artistically compelling and technically optimized for performance.
• Innovative Digital Tools: TSAR offers the 'TSAR Carpets STUDIO,' an innovative online customization tool that allows designers to design a carpet in real-time, adjusting size, shape, color, and pattern, and then visualizing it instantly within their project’s environment—a critical tool for efficient project development in NYC.
• High-Performance Focus: The team evaluates every project based on estimated foot traffic, existing finishes, and performance requirements, and they will only recommend materials and construction techniques (like Axminster woven or high-density hand-tufted) that ensure the carpet will be a durable, long-lasting solution, often turning down projects where the desired aesthetic would compromise performance.

Trade professionals and private clients in New York requiring luxury custom flooring solutions are encouraged to book a design consultation with the New York team.

Address: 99 Madison Ave, New York, NY 10016, USA (Studio location)

Phone: (917) 409-8585

Mobile Phone: +1 917-409-8585

Consultations are available by appointment only to ensure focused, dedicated design discussion time.

For New York City's demanding residential and commercial projects, choosing TSAR Carpets USA is an investment in unparalleled creative freedom and quality assurance. This is not a standard carpet wholesaler; it is a global manufacturing partner that makes luxury custom-made carpets accessible for the same price per square meter as equivalent ready-made items. This unique wholesale model, combined with their proprietary manufacturing capabilities, means New York-based designers can specify complex, large-scale, and artistically daring floor coverings with complete confidence in the final product's quality and aesthetic integrity. They provide the highly specialized technical knowledge required to ensure the correct material and construction—from New Zealand wool to custom-carving textures—is used for every application, whether it’s a high-traffic lobby like the New York Stock Exchange or a private, luxurious Upper West Side apartment. Ultimately, TSAR is worth choosing because they empower the New York design community to achieve a 'total work of art' by delivering flooring solutions that are as artistically significant as they are durable and precisely tailored.

TSAR Carpets USA

99 Madison Ave, New York, NY 10016, USA