Floor Source

- 65 West St, Auburn, MA 01501

When undertaking any home renovation in Massachusetts—whether it’s refreshing a historic Worcester property or updating a new suburban build—the foundation of a successful project often lies quite literally underfoot. Floor Source, centrally located in Auburn, MA, provides Central Massachusetts homeowners, builders, and businesses with a comprehensive, professional resource for all their flooring and remodeling needs. Operating as both a premier flooring store and a reliable flooring contractor, this locally-owned small business is dedicated to delivering high-quality materials and expert installation craftsmanship.

Floor Source has cultivated a stellar reputation by prioritizing personalized customer care and exceptional project execution. They are not simply a supplier of materials; they are full-service design consultants and installers. Founded in 1998, the company has grown from a small operation to a significant regional player with a team of over 25 members, driven largely by positive customer referrals—a testament to their commitment to quality over simple profit margins. Their motto reflects this dedication: "Perfection is the motto and they live up to that every day." They understand that a flooring investment is a long-term decision, and their approach focuses on guiding the customer to the best product for their unique lifestyle, budget, and aesthetic vision. This expertise is particularly valuable in Massachusetts homes, where climate and use require durable, high-performance flooring solutions.

Location and Accessibility

The Floor Source Designer Showroom is conveniently situated at 65 West St, Auburn, MA 01501, USA. This central location makes it an easy drive for customers throughout Worcester County and beyond, serving communities in Worcester, Leicester, Grafton, and surrounding areas. The extensive 7,200 square-foot showroom allows customers to see, touch, and feel a wide array of flooring products in person, assisting significantly in the decision-making process.

Accessibility and convenience are key features of the location. Customers benefit from a dedicated, free parking lot, eliminating the stress of finding street parking. Furthermore, the business is committed to serving all members of the community by offering excellent physical accessibility, including a wheelchair-accessible entrance, wheelchair-accessible parking lot, and a wheelchair-accessible restroom. For modern convenience and flexibility, Floor Source offers various options for purchasing and receiving materials. Customers can choose traditional in-store shopping, curbside pickup for quick and safe transactions, or delivery for larger orders, ensuring a seamless start to any project. The store accepts multiple forms of payment, including checks, credit cards, and debit cards.

Services Offered

Floor Source provides a vertically integrated service model, handling every step from initial consultation to final installation, ensuring project continuity and accountability. Their specialization as a flooring contractor means customers don't have to hire separate companies for purchasing and fitting.

• Professional Installation Service: Utilizes highly skilled, in-house installation crews (like experienced professionals such as John, mentioned in reviews) for precise, high-quality fitting of all flooring types.
• Extensive Product Consultation and Design Advisement: Knowledgeable staff and experienced designers (such as Suzette and Hadley) offer expert guidance, considering factors like traffic, lighting, existing décor, and budget to select the perfect floor.
• Full Range of Floor Coverings: Sales of every major flooring category, including: hardwood (solid and engineered), various types of carpet, ceramic and porcelain tile, luxury vinyl plank (LVP) and tile (LVT), laminate, custom area rugs, and stair runners.
• Commercial Flooring Solutions: A dedicated commercial division serves general contractors, builders, and facilities managers, specializing in high-traffic environments like assisted living, housing complexes, and offices, often offering after-hours installation to minimize business disruption.
• Free In-Home Estimates: Provides free estimates and measurements, taking the guesswork out of project planning and material purchasing.
• Convenient Fulfillment Options: Offers curbside pickup, local delivery, and convenient in-store shopping to suit varied customer needs.
• Service Guarantee: Backs its products and installation with a service guarantee, providing peace of mind regarding the quality and longevity of the investment.

Features / Highlights

The commitment of Floor Source to specialized expertise and customer-first practices sets it apart from larger, less focused retailers, making it a preferred choice for Massachusetts residents.

• Locally Owned Small Business: Since 1998, Floor Source has operated as a locally owned and family-operated business, meaning all staff—including the owner Kerry Murray and Executive Administrator Paige Murray—are deeply invested in the local community and committed to direct communication.
• Showroom Design Expertise: The 7,200 sq. ft. Designer Showroom is one of the region's most extensive, dedicated entirely to flooring and related finishes, allowing for comprehensive material comparison and selection.
• Specialized Staff Focus: Unlike general home improvement stores, Floor Source specializes exclusively in flooring. Their design experts bring over 100 years of combined experience, ensuring superior wisdom and technical knowledge for every installation.
• Customer-Centric Sales Philosophy: Team members like Kyle are noted in reviews for being honest and caring, prioritizing the customer's needs before profit, and always showing the best options for the project.
• Advanced Design Tools: The company offers a "Room Visualizer" tool, allowing customers to snap a photo of their space, select a product, and instantly see the transformation, promoting confident purchasing decisions.
• Flexible Financing: No-worry financing options, including 0% financing for qualified customers, help make dream flooring more accessible and affordable.

What is Worth Choosing Floor Source?

For Massachusetts residents seeking flooring, choosing Floor Source in Auburn is choosing specialized excellence, local accountability, and a customer-first philosophy. The critical factor that sets this small business apart from big-box stores is its singular focus and dedicated in-house team. The staff, from the sales consultants to the installers, are highly knowledgeable and committed to providing a seamless experience. The glowing customer reviews—highlighting sales professionals like Kyle and Suzette for their honesty and design help, and installers like John for his pride in his work—underscore a service level often lost in larger operations. The commitment to placing the "customer before profit" translates into tangible benefits: expert guidance that prevents costly mistakes, the convenience of a full-service contractor, and a service guarantee on both the product and installation.

While some general contractors might offer flooring as one of many services, Floor Source is a master in this field. They cover the entire spectrum of materials, from the timeless elegance of hardwood and the durability of commercial-grade tile to the comfort of high-quality carpet and innovative waterproof LVT. For projects requiring precision and long-term durability—whether it’s a high-moisture bathroom upgrade with tile or a busy family room with luxury vinyl—their specialized installation crews ensure the job is done correctly, on budget, and within the agreed-upon timeframe. Choosing Floor Source is an investment not just in new floors, but in the peace of mind that comes from working with a dedicated, experienced local business whose success is built entirely on the perfection of its craft and the happiness of its neighbors.

Floor Source

65 West St, Auburn, MA 01501, USA