J & D Oriental Rug Co.

- by appointment only, 15 E 32nd St 2nd floor, New York, NY 10016

The search for an authentic, heirloom-quality rug in New York City often leads to one of Manhattan's hidden gems: J & D Oriental Rug Co. Located discreetly on the second floor of a building in the vibrant NoMad district, this is not a typical retail shop. It is a generational, family-run business that has built its reputation since 1978 on an unsurpassed knowledge of antique carpets, the rich cultural histories they embody, and a profound commitment to customer service.

J & D Oriental Rug Co. serves a dual purpose for the discerning New York clientele. Primarily, it is an esteemed Oriental Rug Store and Antique store, housing an incredible, expansive "warehouse" of antique and vintage decorative carpets from around the world. These rugs—dozens, perhaps hundreds, of them—line the walls, each one a piece of woven history waiting to be unrolled for your viewing. Secondly, the company operates as a specialized Carpet Cleaning Service, offering expert care and restoration for the very delicate and valuable textiles they sell, as well as for your existing rug collection.

Customers consistently speak of the unparalleled "level of service," often citing the "old world service" provided by the family members, including Rodney, Ilan, and their father, Daniel Zabihi. The Zabihi family's dedication ensures a low-pressure, informative environment, where even "picky" or "indecisive" New Yorkers feel supported throughout the process, from initial viewing to taking a magnificent, century-old Bakhtiari rug home on approval. This blend of generational expertise and genuinely caring service is what sets J & D Oriental Rug Co. apart in the competitive NYC market.

J & D Oriental Rug Co. is situated in a highly central and accessible location within the bustling NoMad (North of Madison Square Park) neighborhood of Manhattan, offering convenience for designers, collectors, and homeowners across the city.

Address: by appointment only, 15 E 32nd St 2nd floor, New York, NY 10016, USA

The location’s key characteristic is that it is an exclusive, appointment-only showroom located on the second floor. While the street-level entrance may be easy to miss for first-time visitors ("no prominent sign... on the street"), seasoned rug lovers know to "Enter the building lobby, ride the elevator up one floor and enter a fantastic warehouse." This appointment structure is crucial, as it ensures dedicated, personal attention from the staff and allows them to prepare for your visit by pre-locating rugs that match your specific interests.

Accessibility is thoughtfully considered:

• The facility includes a Wheelchair accessible restroom.
• Wheelchair accessible seating is provided within the showroom.
• Parking options nearby include a Paid parking garage, Paid parking lot, and Paid street parking, a necessary amenity in this busy area of Midtown South.

J & D Oriental Rug Co. offers a full spectrum of services that cover the life cycle of a fine rug—from acquisition and cleaning to repair and selling. This holistic approach makes them a one-stop-shop for any rug owner or enthusiast in the New York metropolitan area.

• Acquisition & Sales:
  • New York Oriental and Persian Rugs (Antique and Vintage).
  • Rug Pillow sales.
  • Used goods and consignment, reflecting the company’s focus on valuable, pre-owned textiles.
  • Rug Rental services for commercial or staging needs.
  • Option to Sell Your Rug to the company.
• Expert Rug Care & Maintenance:
  • Professional Carpet Cleaning Service, including specialized care for Oriental, Persian, and Antique rugs.
  • New York Electric Vacuum Cleaners: Expert advice is given on weekly cleaning, recommending non-electric sweepers or low-suction vacuums for antique rugs.
  • Professionally Cleaned Rugs: Comprehensive professional cleaning services are available.
  • Repair services and top-of-the-line Restoration on any antique/vintage rug, ranging from minor fixes to heavy restoration.
  • Service guarantee offered on their services.
• Convenience & Logistics:
  • Curbside pickup and In-store pickup.
  • Delivery and Onsite services.
  • Same-day delivery is available for eligible services/purchases.
  • In-store shopping is available, strictly by appointment only.

As a cherished New York institution for over 40 years, J & D Oriental Rug Co. has cultivated several highlights that elevate it beyond a simple retail location, offering a truly unique experience.

• Generational Family Business: Founded in 1978, the business is now run by the third generation (Rodney and Ilan), who continue the legacy of their grandfather, Joseph Zabihi, and father, Daniel. This deep, generational knowledge ensures unparalleled authentication and appreciation of their textiles.
• Exclusive, Curated Inventory: The company maintains an extensive, unique inventory that includes rare, one-of-a-kind antique Oriental rugs—such as the 100-year-old Bakhtiari rug found by a customer—alongside antique furniture and general oriental goods.
• Online Inventory for Seamless Shopping: The entire inventory is available online and is updated daily, which allows staff and customers to efficiently "locate possible purchases by size, appearance and price range" before an appointment.
• Old-World Service Commitment: Customers consistently praise the staff—specifically Rodney and Ilan—for their professional, patient, and kind demeanor, never making even "indecisive" customers feel like "a bother." This personal service extends to allowing clients to take a rug home for a trial period.
• Commitment to Sustainability and Amenities:
  • Recycling services for Batteries, Electronics, Glass bottles, Ink cartridges, Light bulbs, and Metal cans, showing a commitment to environmental responsibility.
  • Amenities for guest comfort include Wi-Fi and a Gender-neutral restroom.

All visits and services must be arranged by appointment to ensure the Zabihi family can dedicate their full attention to your needs. Please call or text the number below to schedule your visit to the NoMad showroom.

Address: by appointment only, 15 E 32nd St 2nd floor, New York, NY 10016, USA

Phone: (212) 695-0880

Mobile Phone: +1 212-695-0880

For any New Yorker seeking more than just a floor covering—but a piece of art, history, and a generational investment—J & D Oriental Rug Co. is the definitive choice. Unlike large, impersonal stores, this is an appointment-only atelier where you receive the focused expertise of a family that has lived and breathed antique rugs for three generations. This level of specialization is critical, ensuring the authenticity and provenance of your purchase. The ability to view the extensive, curated collection online, schedule a private viewing in the quiet, dedicated second-floor showroom, and then receive genuinely "magnificent" old-world service from experts like Rodney and Ilan is unmatched.

Furthermore, choosing J & D Oriental Rug Co. guarantees the highest standard of care for your textile investment. They are experts not only in selling but also in the delicate process of cleaning, repair, and restoration of antique pieces, ensuring your heirloom rug, whether a new purchase or one already in your family, is preserved for "a century prior to being in your home" and beyond. The convenience of their location, the option for same-day delivery, and the availability of their full-service expertise—from appraisals to rentals—makes this small, family-owned business an indispensable resource for New York City's most discerning clientele.

J & D Oriental Rug Co.

by appointment only, 15 E 32nd St 2nd floor, New York, NY 10016, USA