js-rugs Introduce
In the dynamic world of New York interior design, homeowners and designers often search for specialty providers—a place where quality is paramount and the product has a deep, authentic story. JS-Rugs, located in the charming and historic enclave of Brooklyn Heights, is precisely this kind of essential point of interest. Far from a conventional retail store, JS-Rugs operates as a dedicated small business and a unique source for genuine, handwoven Moroccan Berber rugs. Owners Sami and Joanne have cultivated a business that connects the ancient art of weaving in Morocco’s Atlas Mountains directly with sophisticated New York clientele.
This enterprise is built on a foundation of expertise and passion. Sami, a native of Fes, Morocco, brings over 25 years of experience in the rug trade, with a deep understanding of regional differences and an expert eye for quality. Joanne, a native New Yorker, fell in love with the craft during her travels, bridging the international supply chain with local customer care. Their partnership ensures every rug—whether a colorful Azilal, a minimalist Beni Ourain, or a richly patterned Taznakht—is a woven work of art created by skilled artisans from two specific cooperatives. They consider it a privilege to support and represent these cooperatives, bringing high-quality, ethically-sourced woven artistry to the United States market. This unique business model ensures that New Yorkers are getting not only an exceptional product but also a piece with genuine cultural heritage and unparalleled craftsmanship. The integrity of their sourcing and the personal touch of the owners make JS-Rugs a standout resource for floor coverings that serve as true focal points in any home.
JS-Rugs is located at 68 Middagh St A2, Brooklyn Heights, NY 11201, USA. This address situates the business in one of Brooklyn's most picturesque and desirable neighborhoods, known for its historic architecture and beautiful waterfront views. While the business primarily operates as an online store, this physical location serves as the hub for their New York operations and client interactions. As a specialist outfit, they maintain an intimate, focused approach to viewing and purchasing. This point of interest is highly accessible via multiple transportation options that serve the Brooklyn Heights area, including several major subway lines.
It is crucial for potential visitors to note that this is not a walk-in retail establishment. Due to the high-quality nature of the inventory and the desire to provide a personalized, focused experience for every customer, an appointment is required for any visit. This ensures that when New Yorkers arrive, they receive the undivided attention of the knowledgeable owners, Sami and Joanne, who can act as dedicated consultants. For drivers, paid street parking is available, which is a key consideration in this dense urban neighborhood. This private, consultative model is perfectly suited to the busy, discerning New York customer who values tailored attention over browsing a chaotic, crowded showroom.
The services offered by JS-Rugs reflect their commitment to quality and a highly personalized client experience, extending well beyond the initial sale.
Services Offered:
- Personalized, Consultative Sales by appointment, ensuring one-on-one attention with the owners, Sami and Joanne.
- Delivery Service for all purchased rugs, often noted by customers to be incredibly accommodating and sometimes even hand-delivered if the owners are in the area.
- Expert Knowledge Sharing, detailing the history, region (Atlas Mountains), and weaving techniques of each specific rug type (Azilal, Beni Ourain, Taznakht).
- High-Quality Product Sourcing, working directly with two trusted rug cooperatives in Morocco to ensure authenticity and ethical production.
- Streamlined Online Shopping and Viewing for convenience, with the physical location acting as a point for specialized interaction.
The features and highlights of JS-Rugs center around the exceptional quality of their unique inventory and the outstanding personal service provided by the owners.
Features / Highlights:
- Authentic Moroccan Berber Rugs: Specializing in genuine, handwoven styles like Beni Ourain (known for undyed wool and simple geometric patterns), Azilal, and Taznakht (known for rich, warm colors and high sheen).
- Small Business Dedication: Operated by the husband-and-wife team, Sami and Joanne, who provide genuine care and deep product knowledge.
- Exceptional Quality: Products are highly praised by customers for their quality, which often leads to repeat purchases, as one reviewer noted, "I loved the quality so much I got another a month later."
- No-Pressure Environment: The personal and professional approach is highlighted by customers who value the owners' friendly nature and helpfulness.
- Appointment-Required Model: Ensures a private, dedicated, and highly efficient shopping experience, perfect for time-conscious New Yorkers.
- Convenient Payment: Accepting Credit Cards and Debit Cards for all transactions.
- Ethical Sourcing: Direct partnership with cooperatives supports the women artisans who create these woven works of art.
The authentic nature of the rugs and the expertise of the owners are the defining characteristics of this business. As one satisfied customer shared, the owners' "professionalism, knowledge, and genuine care for their customers made the entire experience a pleasure," and they "highly recommend J&S to anyone looking for quality rugs." This personal level of interaction, even including unexpected, personalized hand delivery, is a service hallmark that is rare and highly valued in New York City.
Contact Information:
To arrange an appointment to view the collection or for any inquiries regarding their Moroccan rugs, please contact JS-Rugs using the information below. Remember that an appointment is required to visit the Brooklyn Heights location.
- Address: 68 Middagh St A2, Brooklyn Heights, NY 11201, USA
- Phone: (929) 561-8808
- Mobile Phone: +1 929-561-8808
What Is Worth Choosing JS-Rugs:
Choosing JS-Rugs is worth it for the New York user who prioritizes authenticity, quality, and a deeply personal service experience over the large inventory and anonymity of big-box retailers. In an industry where provenance is often unclear, the partnership between Sami and Joanne, and their direct link to the Moroccan cooperatives, guarantees that customers are acquiring genuine, hand-knotted Berber rugs crafted with skill and integrity. The appointment-required model ensures that your time is respected, and you receive expert consultation from owners who are genuinely invested in helping you find the perfect piece. Their dedication is so strong that customers return for a second purchase shortly after the first, cementing JS-Rugs as a true treasure in the Brooklyn Heights area—an essential point of interest for anyone seeking an heirloom-quality rug with a beautiful story to tell.
js-rugs Details
From the business
- Small business
Service options
- Delivery
Planning
- Appointment required
Payments
- Credit cards
- Debit cards
- Credit cards
Parking
- Paid street parking
js-rugs Photos










js-rugs Location
js-rugs
68 Middagh St A2, Brooklyn Heights, NY 11201, USA
js-rugs Reviews
I recently purchased two rugs from J&S and was blown away by both the exceptional quality and the outstanding service from Sami and Joanne. Initially I bought just 1 rug, but I loved the quality so much I got another a month later. Sami and Joanne's professionalism, knowledge, and genuine care for their customers made the entire experience a pleasure... they even came to my apartment to hand deliver a rug since they were in the neighborhood. I highly recommend J&S to anyone looking for quality rugs.
September 21 · Mike GiaccoAbsolutely beautiful rugs and friendly owners who are easy and helpful. Just got my second from them
February 22 · Nick GallinelliVery nice owners. Beautiful rugs. Definitely recommend.
April 30 · Devon Boyll
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